Pretty Powerful Fund

There is limitless potential, strength and energy inside every woman—anything is possible.


Bobbi Brown Cosmetics has been empowering women and girls for nearly 20 years.

#PrettyPowerful Fund


The Pretty Powerful Fund exists to support the creation of new possibilities for women and girls around the world. This year, we’ve invited our global spokeswomen Yara Shahidi and Elizabeth Olsen to personally select organizations that are doing meaningful work in areas that are important to them and that align with our mission.


In 2019, to celebrate the launch of the Pretty Powerful Fund, Bobbi Brown Cosmetics will donate a total of $400k to these four worthy causes that align with our mission. See how you can get involved.

Yara Shahidi
Yara Shahidi

“The Pretty Powerful Fund highlights an important aspect of beauty: the beauty of being of service. We are powerful in our ability to unite and effect change.”

Girls for Gender Equity (GGE)

A Brooklyn-based intergenerational grassroots organization committed to the physical, psychological, social, and economic development of girls and women.

Urgent Action Fund for Women’s Human Rights

A feminist fund that protects, strengthens and sustains women and transgender human rights defenders at critical moments through international rapid-response grantmaking, advocacy and alliance building, and a global consortium of urgent action funds.

Third Wave Fund

An activist fund that resources and supports youth-led Gender Justice activism to advance the political power, well-being, and self-determination of communities of color and low-income communities.

Elizabeth Olsen
Elizabeth Olsen

“As a volunteer, I get to provide companionship and give these children my undivided attention. It’s a gift to watch these children and young adults heal and grow from the therapy and treatment they are receiving.”

UCLA’s Stuart House

An internationally recognized model program created by The Rape Foundation and others to serve the special needs of sexually abused children and their families.